The top two followed people on Twitter have their official artists sites on the Microgroove Music Platform, the single largest music-focused platform on the Web. LadyGaga.com and JustinBieber.com are highly trafficed sites, designed to engage today’s consumers.
A single instance of the Platform is designed to power many sites, from label portals to artist sites, genre sites and everything in between. Its API supports both native mobile apps and mobile optimzed web apps.
The Platform comprises four core components; the CMS, SDK, REST and C# APIs.
The CMS is the browser based tools used by content managers to add news, videos, events, photos and products. Community managers have access to a wide of range of tools for fostering and moderating community. Architected to promoted syndication, the CMS provides workflow for orchestrating how content enter on one site can be shared between other sites within an installation.
There are many hundreds of sites on the Platform and Microgroove did not build them all. The SDK is a set of tools that allow HTML and CSS-level web developers to build highly dynamic, data-driven sites. Delivered as a suite of HTML-style tags.\ that are dropped into an existing web page, SDK controls exist for everthing from news, events & discographies to message boards, commenting and rating.
A REST / JSON API proviseds remote access to content. The lightweight JSON is designed to consumed by mobile devices, while being rich enough to also serve as a data stream for partners and approved-third parties. Optional authorization controls protect the content owners investment and enable monetizing opportunities.
For clients with in-house software developer teams, the C# API allows access to the underlying objects the CMS, SDK and REST APIs are built on.